Women Want More

Experimenta 7 dias Grátis Promoção válida para novos clientes. Após 7 dias será cobrado valor integral. Cancele quando quiser.

Sinopse

Haven't women gotten everything they want? Economic power? Social influence? Business clout?

Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.

That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.

Women want more—much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver:

  • Home-cleaning products that enable women to do in an hour what used to take a day
  • Financial-services products that recognize that women control half the United States' wealth
  • Food products that help keep the whole family happy and healthy
  • Health care services designed for working-women's hectic schedules

In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime—bigger than the rise of China and India; more sustainable than any bailout package.

Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

Capítulos

  • Chapter 001

    Duração: 07min
  • Chapter 002

    Duração: 09min
  • Chapter 003

    Duração: 06min
  • Chapter 004

    Duração: 11min
  • Chapter 005

    Duração: 10min
  • Chapter 006

    Duração: 10min
  • Chapter 007

    Duração: 10min
  • Chapter 008

    Duração: 09min
  • Chapter 009

    Duração: 09min
  • Chapter 010

    Duração: 09min
  • Chapter 011

    Duração: 10min
  • Chapter 012

    Duração: 11min
  • Chapter 013

    Duração: 10min
  • Chapter 014

    Duração: 09min
  • Chapter 015

    Duração: 07min
  • Chapter 016

    Duração: 10min
  • Chapter 017

    Duração: 09min
  • Chapter 018

    Duração: 10min
  • Chapter 019

    Duração: 06min
  • Chapter 020

    Duração: 07min
Página 1 de 4