Simple Pin Podcast: Simple Ways To Boost Your Business Using Pinterest

Let’s talk about what is going on with the current Pinterest Creator Rewards program, specifically with travel. Are people making money? Is it worth your time? 

If you’re an online business owner there are two things you want – Traffic and Revenue. But what if you’re in a competitive niche? Striving for those two things can be even tougher. Today in our conversation we’re going to talk with someone who is in that exact position about her experience.

The biggest shopping time of the year is upon us and it’s time to prep for how you can market your products on Pinterest to get more saves and sales. We’re going to break down some ideas for you as to how you can target specific keywords in niches and what the most bang for your buck is when it comes to your Pinterest marketing this holiday season.

The Simple Pin Podcast hits a big milestone – 300 episodes! To celebrate we’re talking about where we are at with Pinterest, why we’re still invested, and how we want to celebrate YOU, the listener, with a giveaway.

In today’s world a small business owner faces many choices when it comes to where they put their marketing time. At first you are tempted to do all the things and then shortly after that you burn out from being spread too thin. But what if we could find the key to marketing consistently.

Idea Pin Ads have just been released. Let’s take a deep dive into what they are, who should use them, and what results we got when we tested them.

With the latest ecommerce movements on Pinterest we figured we would dive into the deep end and open up our own Shopify store to sell digital products. This not only allows us to understand the nitty-gritty details, and frustrations of owning and managing a shop, but to share more about the profitability of selling digital products on Pinterest.

Pinterest is making a big push to be “America's shopping mall”. Now is the time to ensure your shop is set up and you know how to properly market your products (both digital and physical) on Pinterest. In early June we ran part 1 of our 2 part workshop series covering the tech pieces of setting up your shop. On August 24th, we’re running part 2 covering how to market your products to get more sales. Great news, you can still get the replay for part 1 but if you already have your shop set up and you’re ready for part 2 with the marketing we would love to have you join! Go to simplepinmedia.com/workshops to sign up now.

Pinterest just hired a new CEO with one goal, to turn Pinterest into “America's shopping mall”. Let’s talk about how this impacts marketers and where we need to be putting our energy if you have a product to sell.

I know that you’ve all heard my story about growing a Pinterest marketing agency, but it’s always helpful to hear other people’s story of growth. In this episode, I interview Presh Rodgers about her journey to what her agency looks like today.

This summer we’re airing a summer story series for those who need a little break from all the tips and just need to listen to how others approach business and even how they grew their platform. These are a series of business owners I’ve handpicked to hear their stories with the hope of being inspired. Some I’ve heard before and want to share with you, but others are totally new to me and I’m excited to be led down the path of their story in hopes to learn more about them and possibly something about myself. I have one ask for you as you listen to this series. When an episode impacts you will you share it with a friend? I believe stories have the power to help us learn and provide ah-ha moments that we often need as we’re growing our business. Your share with a friend would be the highest compliment of this podcast and I’d love it if you would extend the story to another.

Joy Wilson is well known for her daily dabbles in butter and sugar as her blogging alter ego, Joy the Baker. Today she shares her story about what it was like back in 2008 when she started and how her business has grown throughout the years.

In today’s online world there’s so much to navigate if you’re a maker trying to get in front of consumers. Listen to this story of Andrea Li, a jewelry designer, helping to teach other makers how to use Pinterest to market their product.

Tasha Booth was someone I was introduced to when we were looking to launch our membership site. Our work with her launch team was so delightful we struck up a friendship and have since noodled back and forth on topics from agency growth to social justice. Here is the story of how Tasha grew her business and what it’s been like to navigate this online world as a woman of color. I’m so delighted to share with you her story.

Today we’re diving into the story of Neal Schaffer. He specializes in helping marketers figure out How you choose to spend your time, money based on what your KPI's are. This will be a great story of how someone out in the world works to figure out how to do this for their own business and others. Plus, we will talk about how everyone is wondering if Pinterest marketing is still worth it. Hint, it’s tied to ROI.

Throughout the summer we’re taking a bit of a pause in talking about the technical pieces of Pinterest marketing and deep-diving into the stories of other business owners. Our hope is that through story you’ll be inspired, take away a few nuggets of wisdom, and be fueled through story to keep your business growing and moving ahead. In this episode, I talk with Amber of Biceps after Babies about why she started the business and how she is balancing business and health.

We’re kicking off something fun here at the podcast, a summer story series. These are a series of business owners I’ve handpicked to hear their stories with the hope of being inspired. Some I’ve heard before and want to share with you, but others are totally new to me and I’m excited to be lead down the path of their story in hopes to learn more about them and possibly something about myself. And first up, me. I’ve asked my very first coach to interview me about what it’s been like to grow Simple Pin Media from the start.

Pinterest is one of the most underrated platforms for eCommerce brands but those who are already using it know that it’s one of the best-kept secrets for marketing their products out there. But it takes some convincing. Today I have our eCommerce specialist at Simple Pin to talk about what’s stopping people from setting up their shop and the advantages they have once they do get it set up.

I asked on Instagram what burning questions you had about Pinterest and I would answer them. Nothing off limits just go crazy with listing out all your burning questions. And boy did you all deliver! So today’s episode covers all those burning Pinterest Q&A’s.

Idea Pins are here to stay on Pinterest, so it’s time to come up with a content planning framework to keep yourself from burning out and feeling overwhelmed with this new form of marketing. We’ve come up with a special planning worksheet that we used with out students and they had huge success planning out 3 months worth of Idea Pins.