Talking Shop with Shop Owner magazine

The global microchip shortage has the power to disrupt nearly every consumer purchase, from computers to TVs to refrigerators. But the automotive industry may be the most visible victim of the chip shortage. Drive by any new car lot and you'll see that supply just hasn't been able to keep up with demand. ShopOwner editor Doug Kaufman and Laura Tierney from ShopLoaner.com discuss reasons for the chip shortage, implications to the world and why the automotive aftermarket has significant opportunity for success over the next two years.