Talking Shop with Shop Owner magazine

Hopefully we all do vehicle inspections – and hopefully, most of those are digital inspections. And, with constantly evolving advances in technology, those inspections are producing amazing images. Those pictures are telling the story your customer needs to hear in ways that words alone can’t begin to explain.Whether it's between technicians, or the service advisor and customers, or technicians and the shop owner, communication is key to a successful day and a successful shop. But with increased communication hurdles is what you are saying really what's being understood? According to Rod Stewart, "every picture tells a story, don't it?"A DVI is like a three step support mechanism for, one, connecting with customers and showing them the importance of the repairs you recommend with. Two, visual proof of why it should be done. And three, showing the quality of the pair once it's done. Offering customers a log of pictures also helps them to see for themselves how the parts wear over time. This both educates your