Maximize Your Social With Neal Schaffer

YouTube can be a powerful force in digital marketing when leveraged correctly. Many businesses just use YouTube as a place to upload their videos, but when used strategically, YouTube can generate video views in the thousands (if not millions) that can lead to massive business for those that get it.Joining me today is the person that I can honestly call the world's expert on YouTube marketing, author of The YouTube Formula, Derral Eves. Listening to this very special episode will give you all you need to start leveraging YouTube as a strategic marketing channel.Key Highlights[02:17] Introduction of Podcast Guest, Derral Eves[05:41] How Derral Got Into YouTube[08:09] Derral's Love and Passion for Marketing[14:06] An Example of Brand That Leveraged User Generated Content[18:10] Doing Preparatory Things[24:03] Paying Attention to YouTube Analytics Data[32:46] Getting to the Tipping Point of YouTube?[38:01] Darrel's Advice on Making Sure People Stay in Your VideosNotable QuotesThat's how I&apo