Maximize Your Social With Neal Schaffer

Can you summarize your current marketing program in a 30-second elevator pitch?And if you could what would it include?This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers!You are guaranteed to look at your marketing in a different way after listening to this episode...Key Highlights[01:54] What is a High School Shark Tank Competition[04:38] The Gaps Between Digital Marketing Resources and Materials[05:32] The Approach to Determining a Product to Sell[06:30] Some Compelling Presentations and Projects in the Competition[07:35] The Stages of Funnel[08:16] Stages of Funnel That Were Common From All Pitches[10:01] How Should We Do Influencer Marketing?[10:36] Leveraging UGC To Gain Credibility[10:47] Where Influence Becomes Important[11:58] The Biggest No-Brainer For Marketing Today[12:54] An Example of Simple Lead Magnet Equation[15:01] Do Your Own Shark Tank[15:36] The Component that H