Maximize Your Social With Neal Schaffer

Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results.What should your business do to measure your digital marketing ads ROI in a non-trackable world?This is the topic of an informative interview I had with Elijah Kirsch, CEO and Founder of Zonder Marketing and also one of the leading consultants at Mayple Marketing Solutions.Some of the things we discussed include:How to understand the current digital and social media advertising situation and further push for privacy and its impact on your advertisingLearn how to measure ROI through a variety of A/B testing methodsDiscover "hidden" ROI measurements in your dataKey Highlights[02:42] Introduction of Podcast Guest, Elijah Kirsch[04:42] Elijah's Journ