Maximize Your Social With Neal Schaffer

Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead of ten? Your content strategy needs to change as well. Learn what you need to do - and what to expect as a result - from this podcast.Key Highlights[01:03] Shifting Content Midshift[01:41] Shifting Content Midshift is Natural[02:58] How to Do It?[03:35] Another Way of Organizing the Buckets[04:21] Facts You Will Deal with When Shifting Content[05:28] Your Readers May Not Be Ready[07:09] Transitional Period[07:55] Focus on Relevant Metrics[08:23] Almost Do A ResetNotable Quotes But either way, shifting content midstream is natural businesses, organizations are dynamic, the products that you carry may change your industry might change, except if you're obviously very, very well established in a very, very stable industry.But things change, right. And what's going to happen is if you create your social media strategy, as outlined and maximize your social, and you do your PDCA