Maximize Your Social With Neal Schaffer

Welcome to episode 300! As part of an annual tradition, today I report to you on how my marketing channels and business did in 2022. I want to not only provide you the data to let you know why I recommend what I do, but also inspire you by providing you some benchmarks for your own digital marketing.Key Highlights[02:25] My Annual Look On How My Channels Performed[03:07] Where I Recommend You Begin With[04:14] My Website Traffic[06:28] Looking At My Direct Traffic[08:44] You need to Reset Your Approach to Social Media[10:13] Digging Deeper Inside Website Traffic[14:15] My Two Takeaways[18:23] My Digital Marketing Podcast Data[19:14] Looking At My YouTube Channel Numbers[22:25] Connect The Dots[23:28] Ways I'm Looking At MonetizingNotable QuotesI always tell my clients direct traffic is really a result of your brand awareness. If people know about you, they're going to directly enter your name and the URL, your website name, they're going to bookmark your site and what have you. So that number t