Maximize Your Social With Neal Schaffer

One of the core tools that most marketers use to measure their ROI, Google Analytics, is undergoing its first major revision in more than a decade.From beginners to experts, learn what these changes mean to you and how you can best prepare for them in this interview with Google Analytics expert Chris Cheetham-West.Key Highlights[06:28] Introduction of Podcast Guest, Chris Cheetham-West[08:28] Chris's Marketing Journey[11:02] How to Utilize Google Analytics 4[15:58] Universal Analytics vs Google Analytics 4 [18:47] New Definition of Engaged Rate and Engaged Viewer[22:09] Google Analytics 4 Integration for E-commerce[25:04] Chris's Advice on How to Save Time Inside Google Analytics 4[27:57] Making Better Decisions with Data[30:39] Final Advice on Google Analytics 4[32:10] Connect with ChrisNotable QuotesGoogle probably realized that, hey, people are using goals are not using it effectively enough. But everybody that has a website most likely have a goal. So now that's going to be more of a centra