Maximize Your Social With Neal Schaffer

With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencers for our brand?While there are tools that can definitely help you, hear me out as I explain how to search for influencers yourself using the social networks themselves.This episode is actually a snippet from a new class I am teaching at UCLA Extension on influencer marketing. Hope you enjoy it!Key Highlights[02:08] How I Teach Influencer Marketing[03:29] How to Find Influencers[05:55] Where to Begin Your Influencer Search[07:33] Performing A Search In Facebook[08:48] Finding Different Niches Within the Same Niche[11:35] Performing A Search in LinkedIn[12:29] Influencer Search in Pinterest[14:08] The Core of Influencer Marketing[14:58] 99-1 RuleNotable QuotesIn other words, if we're looking at a week's worth of Hawaii travel tips, or maybe the last 20 posts, maybe there's two or three accounts that are getting 70% of the engagement. Those are the people obviously that