Maximize Your Social With Neal Schaffer

Have you thought about how little control we have over the consumer or buyer these days?With so many sources of information, a distaste for ads, and the popularity of social media, how does a company try to control the buyer's journey and buying cycle?You can't. But if you embrace that fact, you'll find a whole world of possibility in marketing to a new generation of millennial buyers and influencers as well as transforming prospects and customers into your own sales team.This fascinating interview with the author of The Revenue Zone: The Ultimate Playbook for The Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, Tom Burton, will have you building our own yellow brick road in no time - and finding success in the digital and social media marketing of today.Key Highlights[01:59] Introduction of Podcast Guest, Tom Burton[07:53] The Revenue Zone Defined[14:09] The Three Rules on Engagement With Younger Audience[16:21] Managing Expectations and Budget[18:07] The Yellow Brick Ro