Impact Makers Podcast With Jennifer Mcclure

On today’s podcast, I’ll be chatting with Claire Bahn, the CEO and Founder of Claire Bahn Group, a strategic marketing communications and branding agency.  For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders to maximize their authority and influence in order to accelerate business growth, gain recognition and increase opportunities.  In our conversation today, we dive into the concept of personal branding, why it’s important for everyone - but especially for executives - and what it takes to develop an effective personal brand in a world where most everyone is sharing online, and AI is being used more than ever to create content for people who may not have been previously good at it.  Topics Discussed In Today’s Episode: What personal branding is, how it’s changed over the last few years, and why it goes well beyond visual elements like colors and logos Why differentiation is key to developing a successful personal brand, and key steps to ta