Maximize Your Social With Neal Schaffer

I had the pleasure of interviewing social media marketing professor Niklas Myhr, who teaches at Chapman University here in Orange County, California, about his social media classes and advice for both professional MBA students as well as undergrads. Key Highlights[00:48] Introduction of Podcast Guest, Niklas Myhr[01:08] Who is Dr. Niklas Myhr?[03:22] Teaching Undergrads[06:12] Undergrads's Level of Aptitude[06:27] 3 Components for Every Social Media Professional[10:09] Connect with NiklasNotable QuotesI tell my students that if you find yourself in a situation where you basically can kill a brand overnight, and the company doesn't even know how much control of the cockpit they have given. Please try to get an executive sit them down for coffee, and ask them stupid questions about who are you? What are you doing? What's your voice, because they have built a brand perhaps for 50 years. And you can kill it overnight. It is a balance. I tell students don't consider it dangerous for you career