Maximize Your Social With Neal Schaffer

One of the most impactful marketing concepts that I know and teach is this one: Your community is always a subset.While originally geared towards explaining influencer marketing, it actually should be used to better understand our entire approach to digital marketing and help equip us with a growth mindset.Key Highlights[02:57] Community As A Subset of Your Potential[03:27] Examples of Having Community As Subset of Your Potential[06:59] Go Outside Your Current Community[08:37] Learning Items from Launching My Second Digital Product[09:54] Building A Bigger, Organic Community[10:27] The ROI of Organic[12:35] Get Your People On Your Email List![13:16] Keep Everything in BalanceNotable QuotesYour community is always a subset is something that I talked about in the age of influence. It's a concept that I think really illustrates the value of influencer marketing.They have a huge community. But it's always a subset of its potential. And when you work with influencers, you come in with a voice of trust th