Maximize Your Social With Neal Schaffer

As we market our brands on social media, we might get asked by some of our colleagues if somehow we can promote their job openings on our channels.With the continued tight labor market, social media actually gives marketers a golden opportunity to implement inbound marketing not just for your own brand, but for your employer brand as well.Learn all about this concept of employer branding and why it is critical for marketers to understand.Key Highlights[02:47] Looking At Employer Branding[04:46] Four Types of Media[05:47] The Idea of Employee Advocacy[07:33] Case Studies[11:19] My Thoughts On Branding[13:02] How Much Can Brands Control Their Branding?[13:28] The Heart of Employer Branding[16:20] Employer Branding Statistics[18:36] The Value of Employer Branding[20:42] How Social Media Can Help in Strengthening Employer Branding[22:15] Ways to Leverage Employees As Influences for Your Employer Brand Notable QuotesEvery time we engage with a customer, every employee is in essence advocating for us, right? They&a