Maximize Your Social With Neal Schaffer

The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the same way you have been doing it for years?It's time to change.I had the opportunity to attend the recent Meta Boost Small Business Studios event in Detroit, Michigan, and it was an excellent reminder both of the need to adjust and adapt our social media marketing strategy as well as an indication of how Meta promotes its social networks (Facebook, Instagram, WhatsApp) to small business owners.Listen in for my recap, and hopefully, you will begin the walk on the road of adjustment today.Key Highlights[01:39] Different Things You Need to Do in Digital Marketing[3:00] The 2 Big Takeaways from Meta Boost Event[05:19] Start Publishing Reels![07:42] The Focus on Mobile[09:24] Boost Option[09:40] Meta Blueprint[10:18] Meta Boost US[14:09] Messaging Tools Provided by Meta[14:33] The Standard Functionalities of Meta Messaging Tools[16:33] Great Case Studies on Messaging[20:27] Instagram