Maximize Your Social With Neal Schaffer

Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece of the puzzle: Keyword research.In this episode, we are going to go deep on SEO - and keyword research - with special guest Hilary Angrove, Director of Growth and Operations at Make Your Mark Today. She will help us all understand:The intent of the search determines how you should rank for the keyword. 'Money' keywords are terms your audience is actually using (not necessarily industry words) with high volume and high intentDo not start a blog if you find money keywords - > make evergreen pagesIf you don't have money keywords --> you may want to start a blog or you may to put your resources into other forms of marketing and not SEOI think you will enjoy this holistic view on SEO as much as I did!Key Highlights[01:23] Introduction of Podcast Guest, Hilary Angrove[03:42] Hilary's Journey to Digital Marketing[09:48] Keyword Research As An S