Maximize Your Social With Neal Schaffer

Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers?Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer marketing space, Markerly. We go deep into what makes TikTok such an appealing venue for influencer marketing, including:Why TikTok is the place to be for young people.Why it's more engaging than any of the incumbents.The amazing value you can get working with TikTokers and how competitive their ad platform is for brands.Key Highlights[02:07] Introduction of Podcast Guest, Justin Kline[05:03] How Justin Get Into Influencer Marketing[07:26] Transitioning From Social Network to Influencer Marketing[10:26] The Growth of Tiktok Over The Last Years[13:10] Changes in Tiktok Demographics[14:53] The Rise of Tiktok During Pandemic[18:00] What Makes Tiktok Special?[20:03]