Maximize Your Social With Neal Schaffer

Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, on how they got started with their program, what they teach, and the challenges that they and their students face.Key Highlights[02:11] Introduction of Podcast Guests[03:27] How Jim Started in Teaching Social Media Marketing[05:02] Why You Should Have Courses in Social Media?[07:03] Why Students Take Courses on Social Media[08:45] Areas You Can Get Expert On with Social Media Education[09:55] Hudson Institute for Executive Training[11:03] The Most Challenging Things for Students to Grasp[12:53] The Hardest to Teach About Social Media[14:29] Practical Business Application[15:05] You Have to Walk the Talk[15:23] Connect with John and JimmyNotable QuotesI would say that starts with it's, it's changed the framework for marketing. And it's a different mindset.I would start with the tr