The Strategy Skills Podcast: Management Consulting | Strategy, Operations & Implementation | Critical Thinking

428: Vice President of SCADpro, Paul Stonick. The Business Value of Design and The Cost of Not Innovating

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Welcome to Strategy Skills episode 427, an interview with Paul Stonick, the Vice President of SCADpro—Savannah College of Art and Design’s in-house design, research, and innovation studio—which is generating innovative designs and products for the world's most influential brands, including Google, Amazon, and Apple.   From sketches to on-screen visuals, SCADpro students conceptualized and created augmented reality graphics ahead of Super Bowl LVIII. Their game-changing use of Augmented Reality was an epic viewing experience like never before!   Visit the behind the scenes with CBS Sports here: https://twitter.com/NFLonCBS/status/1755382181998841907   Prior to SCAD, Paul spent 25 years in the corporate world leading world-class digital and user experience design teams primarily in e-commerce, most notably with The Home Depot. His work has been featured in multiple news outlets, research organizations like Forrester and L2 Gartner, national television spots, and multiple Apple WWDC keynotes.   Paul also coaches