Innovating Innovation With Game Changers, Presented By Sap

The buzz: Innovation. Is your company so consumed with profitability and revenue optimization tasks that you’re neglecting the connection to your customers, in particular, forgetting to involve them in your product innovation journey? Don’t feel badly. Co-creation with an external community is a newer discipline that requires clarity, creativity, and continuity – and techniques like design thinking can help. Startups do this more naturally than large companies. Today we’ll explore collaboration points and mechanisms for fostering innovation relationships. The experts speak. Jeremy Cox, Ovum: “Smart companies engineer serendipity into their organizations, whereas the majority pay lip-service to innovation.” Paul Hobcraft, Innovation Transformation Advisor: “Preconceived notions are the locks on the door to wisdom” (Mary Browne). Marc Dietrich, SAP: “Tatatataaaaa. This is our prototype!” (A software developer). Join us for Innovating With, At, For Customers: Key Ingredients.