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For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974 the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation to protect children under age 13 from deceptive or inappropriate advertising. Over the years and as technology evolved, CARU expanded to … Continue reading The Evolution of Advertising in the Children’s Space → The post The Evolution of Advertising in the Children’s Space appeared first on BBB National Programs.