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Never Hire a Bad Salesperson Again with Chris Croner #210 In this episode we meet Dr. Chris Croner  author of the book, Never Hire a Bad Salesperson Again.  In his book Chris shares his psychological research and practice in identifying the non-teachable personality traits common to top producing salespeople. Chris has  identified this problem by focusing on personality traits. He found that the most important factor for success in sales is a person’s Drive – the inner fire that ultimately determines if he or she will thrive or fail. Chris and I discuss his system for identifying salespeople with the Drive to success, helping businesses improve their sales teams while avoid underperformers. Have a Structure When You Hire It’s important to be process driven in your hiring procedure.Too often hiring managers go with their gut vs a methodical process.  The interviewer should be the one to take over the conversation. To make sure you never hire a bad salesperson again, do the following: Effective assessment – F