Sunny Side Up

About the guest Matthew is a strategic marketer specializing in technology marketing for B2B and B2C blue-chip corporates. He has been involved in shaping and implementing brand strategies and communications for most of his career. He has driven brand marketing for FTSE 100 and NYSE-listed businesses in the UK, USA, and several countries. Connect with Matthew Leopold Episode Summary Matthew Leopold from LexisNexis shares how they segment their messaging for different stakeholders in the buying process, from managing partners to IT directors to users. He discusses challenges around data privacy and attribution in B2B marketing. The importance of understanding sales teams and aligning marketing and sales goals is also covered. Key takeaways Personalized marketing is important for diverse personas in professional services firms like law firms Understanding the buying journey and different needs of stakeholders like partners, IT directors, and users is key Attribution is difficult in B2B but tracking