Eat Blog Talk | Megan Porta

In episode 572, Dee Rotman teaches us how to create strong results for a new blog, getting high page views from the start by building an audience on social media first. Deeckla (Dee) Rotman founded Dee & Sweets in December 2022, sharing baking recipes and tips with time-sensitive home bakers on social media. Having created over a hundred dessert recipes, Dee launched her blog in April 2024 and is already seeing strong growth. Dee became an entrepreneur after having been a marketing leader in the corporate world for most of her career. In this episode, you’ll learn why Dee prioritized growing a following on Instagram before launching her blog, what she plans on prioritizing next and how she handles competition. Key points discussed: - Start building an audience on social media before launching a blog: This helps drive traffic to the new blog and establish an engaged following. - Hire help strategically: Bringing on freelancers and part-time assistants can alleviate burnout and allow you to focus on growth.