Small Steps Living: The Podcast

Today's episode features copywriting whiz, Sophia Arthur. She joins Lisa for an info-packed talk about the sales page. They cover so much ground, including the fundamentals of a good sales page, general marketing savviness, and actionable tips for you to improve your copy and get your sales page doing all the right things.Sophia works primarily with wellness entrepreneurs with a focus on copy that converts AND feels good to her client (aka zero sleaze copy). She's incredibly generous with her knowledge and draws on her experience as a print journalist to deliver exceptional value.Show Notes:0:30 Meet Sophia and learn what a copywriter actually does.3:27 Lisa and Sophia vibe on creating stories, selling through connection and the value of good copywriting.7:10 The when and why of long form over short form (pssst this is valuable even if long form gives you shivers).9:35 Why your product is not for everybody, and how to get your customers nodding in agreement while on your sales page.15:29 The mistake