Small Steps Living: The Podcast

Lisa chats to Christie MacSween from Embraced Motherhood after Christie's recent Melt Into Motherhood membership launch 'failed'. Lisa and Christie talk through the details of the launch and Lisa provides loads of guidance and insight into what could be improved. Lisa also lets Christie in on a couple of things - she didn't actually launch, and the sales from her non-launch were bang on the average.If you're about to launch your awesome new thing or you're interested in starting a membership, this episode will help you avoid some of the common mistakes that are so easy to make.Show Notes:0:34 How Christie's launch came to Lisa's attention.2:49 Christie shares a little about her recently launched Melt Into Motherhood membership and how they went about the launch. Lisa dives straight into some marketing nuggets.9:05 Lisa does a little digging into Christie's launch strategy so as to better measure the outcome. She also discusses some of the specific challenges of sel