Uncorking A Story

Shortly before her daughter was to begin kindergarten, Allison heard the words that no parent wants to hear – your daughter has cancer.  As treatments progressed, and hair was lost, her daughter Meredith was eager to find some item of clothing that would help her blend in with her peers; scarves called too much attention to her and hats didn’t do the trick. Enter the hoodie. Meredith found that wearing hoodies helped her feel more like a regular kid and they quickly became her favorite thing to wear. Inspired by what Toms Shoes was doing with footwear, Allison decided to create a “One for One” movement with hoodies. Today, for everyone who purchases a hoodie through BraveHoods, the company will donate one to a child going through cancer treatments or to the family members of that child because, as Allison points out, cancer is a family affair. In this interview, you will hear much more than how Allison started BraveHoods; you will hear about the kindness given by strangers during moments of intense anxiety