Uncorking A Story

In 1996 I was barely 22 years old when I started my career in advertising.  I worked for a company called FCB direct, which was owned by a holding company known as True North Communications.  No offense to Brian Rafferty, my boss at the time, but the job kind of sucked.  I was estimating call volume for a large telecommunications client who was using long format commercials to advertise their One Rate calling plan.  My primary task was to calculate the estimated number of calls the client's telemarketing center could expect to receive after one of these commercials aired. We had to know the gross rating points of each program that the commercial was aired during and then provide estimates back to our client so they could staff up their telemarking center with the optimal number of representatives.  I was commuting into NY and still living at home with my parents and barely making enough money to get to and from Manhattan. Then one day in late 1996, a memo came across my desk announcing that True North "did a