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Proof-of-PR Season 3 Episode 1: The Secret behind Engaging Op-eds in Crypto (ft. Cath Jenkin)

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On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry. Cath dives into what makes good Op-eds, the importance of a human perspective in the world of AI, the value structure gives opinion pieces, tips for PR professionals engaging with journalists and so much more!  To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 0:38 | Who is Cath Jenkin? 6:30 | Positivity & excitement of the Crypto industry 10:06 | What makes a good opinion piece?  18:11 | Importance of the Human Perspective (Not AI) 21:09 | How to properly leverage AI in journalism 23:30 | Value of structure in opinion pieces 24:23 | Opinions vs Facts 29:27 | Value in Expert Opinions & Advice 32:45 | Tips for PR professionals on working with journalists 40:10 | Purpose of Crypto is to make life better 41:56 | Final thoughts from