Threading The Needle

95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does.Taylor and Richard dive deep into:The real odds of building a valuable brandWhy success in ecommerce is often delusional by designHow to align your business model with your personal financial goalsThe traits that separate the 5% from everyone elseIf you’ve ever wondered whether your business is on the right path or what it takes to build one that truly matters this episode is for you.Show Notes:Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!Explore the PROPHIT System: prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecommMercury is a financial technology company, not an FDIC-insured bank. Ban