Threading The Needle

Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our first Facebook ad experiments with QALO, to the seismic shifts of COVID and our reinvention as a “profit agency.” In this special episode of the podcast, you’ll hear:How CTC evolved from a passion project into a mission-driven agency focused on connecting marketing efforts to real financial outcomesThe cultural transformation that refocused us on customer experience and shareholder valueThe story behind our strategic growth partnership with Acacia—and what it means for our technology roadmap and your bottom lineShow Notes:Explore the PROPHIT System: prophitsystem.comCommon Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions