Healing Our Marriage

Hallmark Holiday Movies get a lot of flack because they are predictable, cheesy, corny, and more or less if you've seen one - you've seen them all.  YES THERE ARE LESSONS TO BE LEARNED Do you know why all Hallmark Movies are the same? Well, do you know why all AC/DC songs sound the same (or Chuck Berry). Ever listen to an episode of Dave Ramsey?  They found a format that works, and consequently, they stay with it until that format doesn't work. Why are there so many Friday the 13th movies? Because they were profitable. That goes for many movie franchises. When you find a winning format - stick with it. Monitor how it resonates with your audience and if they love it, keep doing it.  TWEAKING A FORMAT WITHOUT LOSING YOUR SOUL My cousin said, "I know what I'm getting with a Hallmark movie. I don't worry about swearing, nudity, violence, etc. It's a trustworthy holiday movie where everyone feels good when it's over.  So Hallmark saw that the "formula" worked but they could grow their audience through diversity. T