Healing Our Marriage

Avoid Flushing Your Audience Goodbye

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Sinopse

There are those that are going to be surprised by today’s content. Why? Because I’m going to admit to making one of the biggest mistakes (if not THE biggest mistake) you can make in podcasting. This deals with your podcast feed. When you learn to shave, you have to learn how to hold the razor properly.  The Radio Analogy Let’s start with some analogies. Radio is broadcasted on a frequency. That frequency is then deciphered by a radio receiver, which turns it into music.  Podcasting is syndicated via your feed and is deciphered via an app. So you had DJ to Frequency to Radio. Now you have podcasters to feed to app. In radio, you had to make sure your radio tower was always operational. If the tower had an issue, you were no longer broadcasting, and your station went dead. With podcasting everything, I mean EVERYTHING is tied to your feed. Guard it with your life.  Change of Address Forms The other analogy I want to bring here is the change of address form. I’m going to be moving later this year, and when I am