Healing Our Marriage

Branding and Marketing Your Podcast: Lauren Nelson Interview Today on episode 543 we talk with fellow podcast Lauren Nelson who is the Marketing Manager for Crowdspring.com She produce the audio drama podcast "The Box" and share her insights on how podcasts ban boost their marketing efforts to stand out. Realize there are no rules to podcast. For Lauren she takes as much as she needs to tell her story, and that's it. Your iTunes artwork is your first impression, have someone who is a graphic person create yours. Consistency can boost your brand by never missing an episode, or by announcing (if you take a break) your planned absence. People may want t-shirts, mugs and other "Swag" items, so keep this in mind when making your artwork. The Apple company broke the rules in their advertisements (so have companies like All Spice) Don't be afraid to think outside the box. Thin about how "a show about nothing" is one of the top televisions shows of all time. Lauren's Favorite Marketing Podcasts Startup Smart Passive