Lady Startup

Let's be honest...stuff like "personal branding" and "networking" can feel so cringey. But this kind of work - building relationships, putting yourself out there, making sure people know what you do - isn't optional anymore. This week, we're tackling the awkward space between wanting recognition and not wanting to feel like you're constantly selling yourself. We explore why 70% of Australian jobs happen through the "hidden job market" and how making your "invisible work" visible is key to career growth without the cringe factor. From the difference between visible work (what's in your job description) and invisible work (the relationships you build and unique perspective you bring) to navigating LinkedIn's evolution from professional networking to... whatever it is now. We unpack how to do it in a way that feels like you - not like you're selling yourself - plus practical ways to start showing up without feeling like a walking LinkedIn post. What you'll learn: Why "idea promotion" feels so much better than s