Threading The Needle

In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many e-commerce leaders rely on guesswork and ambition instead of reality—and how forecasting models like Spend & aMER can change that.Taylor compares these models to a DEXA scan: a clear, data-driven look at your business health. Together, they explain how accurate forecasting systems help you diagnose overspending or underspending, anticipate seasonal changes, and build a roadmap to profitable growth.You’ll learn:- Why most e-commerce budgets are based on wishful thinking- How Spend & aMER models anchor you in reality- The key forecasting tools (Spend, Retention, Event Effect) every brand needs- How to prepare smarter for Q4 and beyondShow Notes:- Ready to start texting smarter?Visit https://www.postscript.io- Explore the Prophit System: https://www.prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world