Pharma Talk
Making Sense of DTC Ad Spending: Patients vs TV vs Digital
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:06:03
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Sinopse
Data about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.
