Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

What does it take to truly grow your agency? Could your pricing structure be holding you back? Are you giving away your strategy for free? There's a lot to consider when growing an agency, but it a lot of it comes down to 3 basic things every agency owner struggles with. In this episode, we'll cover: Choosing your agency's niche. Determining your agency's pricing structure. Helping clients understand your agency's value. I talked with Wendy Covey, Co-Founder and CEO of Texas-based Trew Marketing, an agency that works with technical audiences such as small to mid-sized engineering companies. She is here today to talk about three of the issues that often cause a lot of worries and stress for agency owners. 1. Choosing Your Agency's Niche Wendy and her business partner started Trew Marketing after working together in the engineering industry. What they discovered was small to medium-sized engineering companies often have horrible websites. This was a challenge they could help solve.  Wendy says the partners ha