Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Does your team come to you for every little decision? Not sure how to empower your employees to take more initiative? A lot of agency owners find themselves in this frustrating position. There's actually an easier fix than you think. The answer may be as simple as setting a clear vision. In this episode, we'll cover: How to build a cohesive agency team. How to create and fulfill your agency's vision. How important are core values during an acquisition? Today I sat down with Luke Kempski, president and CEO of JPL, a marketing communications agency based out of Harrisburg. Luke started at the agency 30 years ago as a production employee and took over the agency roughly 15 years ago. He's here to talk about some of the mistakes he has made along the way and how he has created a team that supports the agency vision. How to Build a Cohesive Agency Team When I asked Luke about some of the mistakes he has made at JPL, one of the first things he brought up is his team. Luke says when you run an agency, you have to