Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you ever wonder what the big guys with over 100 agency employees are doing to be successful? Wonder what it takes to truly be a full-service agency? In order to have a successful agency, do you have to live in a large city like New York or LA? Careful planning and an understanding of your clients' needs is vital to building an agency and a large team able to provide a variety of different services. In this episode, we'll cover: Having a long-term plan for your agency. Mentoring your agency team. Why technology is more important than physical location. I talked to Reid Carr, the CEO of Red Door Interactive, a full-service agency headquartered in San Diego that works with a number of well-known clients. Eighteen years ago, Reid decided he hadn't found a place where he wanted to be, so he created one. Since then, he learned a thing or two about growing a successful agency of 100 employees. Here are some steps he learned from the experience of providing full-service in an age of rapidly evolving technology.