Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you know what brands want from an agency? What do they look for when deciding to work with an agency? Are you looking for a way to stand out in a world of "me too" agencies? Often, the best way to get noticed is to embrace who you are. In today's episode, we'll cover: The biggest disconnect between brands and agencies. #1 reason brands prefer working with niche agencies. 3 ways your agency can stand out. Today I sat down for an enlightening conversation with Robby Berthume, CEO of Bull & Beard, an agency collective based in Winston-Salem, North Carolina. Robby works with agencies and brands to help them come together to find the perfect fit. He's here to discuss what brands are looking for in an agency, and what you can do to win brand contracts. The Biggest Disconnect Between Brands and Agencies There's a lot of disconnect between brands and agencies. While the end game is the same, typically, there is a lot of disagreement about how to get there. Robby says, one of the biggest disconnects he sees i