Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Is an acquisition in your agency's future but you're not sure how to find a potential buyer? Does your agency have incredible strategic partnerships? Sometimes, the best merger and acquisition deals come out of existing relationships with partners and businesses that offer complementary services. The key is to structure a beneficial and fair deal for both parties while avoiding the biggest acquisition pitfall. In today's episode, we'll cover: Why agencies need to lead with data. Agency acquisition mistake to avoid. How to structure an agency owner's buyout. Today I sat down for a discussion with Tim Curtis, President, and CEO of CohereOne, a direct-to-consumer marketing agency. Tim recently sold his agency to a strategic partner and took a little different approach. He's here to discuss what he did and why this option was the best choice for his agency. Why Agencies Need to Lead with Data We all have biases. It's human nature. So, of course, you think your agency provides the best solutions and services.  B