Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Does your current agency business strategy support long term sustainability? Are you looking for some simple strategies to be a more effective leader? It probably comes as no surprise the two issues often go hand-in-hand. In today's episode, we'll cover: 3 elements to any successful agency. What is the key to agency client retention? How to be a more effective agency leader. Today I had an informative talk with Ryan Cote, digital services director at Ballentine, a direct mail and digital marketing agency founded by his great-uncle over 50 years ago. Ryan's here to share how his family's agency has sustained success for over five decades, and how he has become a better leader. 3 Elements to Any Successful Agency If you want to know the secret to success, there's no better place to start than with an agency that's been around since the mid-1960s. During a time in which many agencies have started and failed, Ballentine has not only survived, they've thrived. I asked Ryan why he thinks his family's agency has b