Global Dispatches -- Conversations On Foreign Policy And World Affairs

Not long ago, the social entrepreneur Bright Simons had a lofty goal of restoring social bonds between farmers and consumers. He tried to create a platform to pair organic farmers in Ghana with consumers of organic products. That project failed --  but in failure he made an important discovery that is now revolutionizing the fight against fake and counterfeit goods in the developing world, including potentially deadly counterfeit medicines Bright Simons is the co-founder and lead of mPedigree, a social enterprise that combats the problem of counterfeit and fake goods -- everything from medicines, to seeds, to auto-parts and more. As Bright Simons explains, mPedigree takes a systems-wide approach to fighting counterfeits. It's core innovation is a unique product identification marker, called the GoldKeys Platform. Think of it as a scratch off label that reveals a code which people can use a phone to instantly validate the authenticity of a product.   Through this validation system, mPedigree has not only helpe