In Wheel Time - Cartalk Radio

Shoppers are researching harder and buying faster, and the old guesswork about what to stock is getting expensive. We sit down with Shannon Pinto, VP of Statistical Surveys at Trader Interactive, to pull back the curtain on how real DMV registrations and real-time marketplace behavior from RV Trader, Cycle Trader, and Boatline turn into a clear picture of demand—down to the ZIP code, make, model, and even RV configurations like slide-outs and sleeping capacity. If you run an RV, marine, or powersports dealership, this is a tactical map for smarter inventory, sharper marketing, and better show results.Shannon explains how their team blends DMV records with first-party search and click data to show what’s actually selling and what shoppers are hunting for right now. We walk through concrete use cases: choosing which units to haul to a combined auto and boat show, balancing new versus pre-owned mix by neighborhood, and targeting local demographics with creative that speaks to real buyers. We also talk access and