Threading The Needle

This is a special Friday episode feature of CTC's DTC Hotline:Most brands talk about hitting their Q4 goals — but few have a system to identify and close revenue gaps before they happen.In this episode of The DTC Hotline, Tony, Luke, and Richard break down how to spot and fill revenue shortfalls during the holidays, using the same daily frameworks CTC applies across top DTC brands.They’ll walk through:How to pinpoint whether your gap is in new or returning customersThe daily cadence CTC uses to track and close gaps in real timeWhen to deploy incrementality tests and channel expansion (like AppLovin) to recover missed revenueWhy every forecast should translate into specific daily actionsAnd how to think in “units of growth” — the building blocks of hitting your Q4 targetIf you’ve ever wondered how to turn missed forecasts into closed gaps — this episode is your blueprint.Call or text the DTC Hotline: 866-DTC-2263 (866-382-2263)Ask your burning eComm questions and we might answer them live on air.Show Notes