Threading The Needle

He left JP Morgan to build a sock brand  and it worked.In this episode of podcast, Taylor sits down with Daniel Shim, founder of Ondo, the DTC brand reinventing no-show socks. They dig into how a finance background helped build a profitable ecommerce business, what it takes to stand out in a crowded category, and why growth isn’t just about scale — it’s about discipline.You’ll LearnHow a banker turned founder built Ondo from scratchThe product insight that made no-show socks workWhat it takes to scale profitably in 2025Lessons from COVID era growth to nowSubscribe for more real stories of founders building smarter, not just bigger.Show Notes:Head to portless.com today to get your free quote, and see how direct fulfillment can transform your business.Explore the PROPHIT System: prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have