Threading The Needle

After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but consumer confidence is heading in the opposite direction.In this episode, host Richard sits down with Steve, CTC’s Chief Data Scientist, to unpack what’s really happening in the numbers. They dig into the latest data from our DTC Index and Consumer Confidence Index, exploring:Why returning customers are driving growth this fallThe strange disconnect between economic sentiment and spending behaviorHow to use consumer confidence data to forecast your spending powerWhat this all means for your Black Friday and 2026 planningIf you’re an ecommerce operator or growth strategist trying to separate signal from noise this holiday season, this one’s for you.Show Notes:This episode is brought to you by: Finaloop: https://get.finaloop.com/ecommerce-playbook-podcast/Explore the PROPHIT System: prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questio